Dr Vivien Rolfe and Dr Simon Griffin
OER community, eLearning community
Guide to Search Engine Optimisation
Search Engine Optimisation Checklist
This resource is an in depth and pragmatic guide to search engine optimisation (SEO). These are behind-the-scenes online marketing techniques that ensure that a website ranks highly in Google for its chosen keywords. So – when someone searches for your site using Google, it comes near the top of the first page! SEO requires technical and analytical insight, and the use of social networking tools. The following report documents our approach to optimising the SCOOTER project website and the OERs on it based on our own experiences.
Of course commercially this would all be done on a grand scale using teams of outsourcers and our approach was more pragmatic to achieve something that could be achieved within 10 – 15 minutes per day.
Update in November 2017 – the web-searching algorithms have changed many times since this guide has been published. However many of the basic principles remain the same, and can be extended to optimising other searches for example on YouTube. Good luck! (Viv, Nov 2017).